Thursday, May 7, 2020
Abstract . In This Rhetorical Analysis, The Value Of...
Abstract In this rhetorical analysis, the value of uniqueness and the use of flavors are expressed in an ad by Dr. Pepper, a well-known and popular company. These values are found within the appeals of logos, pathos, and ethos.It also states the history of how this soft drink was created, the creator, and the year it was created. Logos is expressed when the brand states that it contains 23 flavors and also includes an image of a bottle with the number 23 as well with other phrases. Pathos is used in the ad when the company states that no other drink has these flavors, which means the drink is unique, targeting the audience and persuading them to be special and different. Lastly, ethos is used by us knowing the history behind the 23â⬠¦show more contentâ⬠¦Next was pathos, which appeals to the emotions or what people are feeling. It connects with the audience by showing or interpreting something the audience relates to or shows interest in. Lastly, ethos is to what extent the audience tr usts an author by relying on their word and reputation. The authorââ¬â¢s credentials support what they are trying to convey or the message they are trying to send to the audience about an ad or announcement. Historical Context Created, manufactured, and sold as a unique flavor, Dr. Pepper is the oldest in soft drinks in American history. Charles Alderton, the creator of Dr. Pepper, invented his own beverage flavor in the small city of Waco, Texas in the year of 1885. His greatest invention came from the idea of the smell of the different kind of fruit syrups, and the smell of the drug store he worked in. After giving a sample test of his new drink to the owner of the drug store, and him liking the taste of it, Alderton gave his invention a greater opportunity to expand by offering it at the soda fountain. According to Dr. Pepper Museum (2016) His creation of this soft drink was exceptional, like no other drink, making other soda fountain operators ask for it too. It came to the point where there was high demand of the product that Alderton and Morrison could not produce enough for others to purchase. The product was so good that it started to be recognized. Alderton had no interest in making his own invention a product in the market, so heShow MoreRelatedCultural Value Of Food As Representing Advertisements For Dr. Pepper1435 Words à |à 6 PagesCultural Value of Food as Represented in Advertisements for Dr. Pepper Yulisa Garcia, Vanessa Rodriguez, Erika Garcia Texas AM International University Abstract In this rhetorical analysis, the value of uniqueness and the use of flavors are expressed in an ad by Dr. Pepper, a well-known and popular company. These values are found within the appeals of logos, pathos, and ethos.It also states the history of how this soft drink was created, the creator, and the year it was created. LogosRead MoreAnalysis of Eating Disorders Essay2697 Words à |à 11 Pagesappeal through use of diction. Fosterââ¬â¢s use of heavily loaded words such as ââ¬Å"bombarded,â⬠ââ¬Å"vulnerable,â⬠ââ¬Å"fat bride,â⬠ââ¬Å"imperfections,â⬠and ââ¬Å"disgustingâ⬠establish the connection of how advertisers draw Facebook users onto their website links. Through this style of diction, Foster wants her audience to feel offended by Facebookââ¬â¢s lack of sensitivity for its users, and compelled to stop using Facebook. Lastly, Foster creates an ethos appeal through examples and persona. Foster comes from a backgroundRead MoreTailoring Your Strategy To Fit The Cult5147 Words à |à 21 Pagesthat its strategy is a product of its own culture. 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Copyright à © 2011, 2007, 2005, 2002, 1998 Pearson Education, Inc., publishing as Prentice Hall, One Lake Street, Upper Saddle River, New Jersey 07458. All rights reserved. Manufactured in the United States of America. This publication is protected by Copyright, and permission should be obtained from the publisher prior to any prohibitedRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words à |à 656 PagesE SSAYS ON TWENTIETH-C ENTURY H ISTORY In the series Critical Perspectives on the Past, edited by Susan Porter Benson, Stephen Brier, and Roy Rosenzweig Also in this series: Paula Hamilton and Linda Shopes, eds., Oral History and Public Memories Tiffany Ruby Patterson, Zora Neale Hurston and a History of Southern Life Lisa M. Fine, The Story of Reo Joe: Work, Kin, and Community in Autotown, U.S.A. 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Wednesday, May 6, 2020
Information Technology Careers Free Essays
These days, information resources have developed tremendously especially with the latest technology available. One way to manage them is by having a system that used to be called Management Information Systems (MIS). Nowadays, the terminology of Information Technology (IT) is widely used. We will write a custom essay sample on Information Technology Careers or any similar topic only for you Order Now IT has developed into a popular and a well paying job entering the 21st century. To become an IT professional, one must obtain a good educational background. Early preparation is important in high school. During that time, four years of math is required although more than four years would be better. The types of math classes are both Algebras, Geometry, and Trigonometry. Another important class to have is four years of English. Doing well in this subject is very important because this subject helps build good communication skills. Natural Science classes such as Biology, Chemistry, and Physics are also needed to prepare for an IT career. Another class including foreign language is a subject to consider. The most important foreign language to know is computer language such as COBOL, C++, PASCAL, and BASIC. In addition, high grades are required in those classes. If you have a poor record in high school, attending junior or community college can make up for the bad ones. Those schools also serve as excellent preparatory schools for universities (Bailey 55). Many big colleges offer Management Information Systems as a major. If one chooses that major,MIS can lead into a successful profession as an IT. The type of school does not really matter, as long as they offer an MIS major with a well-planned curriculum. In IT or MIS, the job can be separated into many different classifications. MIS generally falls into four categories: programming, sales, data-base administrator, and Information Center Management (Bailey 155). The more detailed classifications includes Financial MIS, Manufacturing MIS, Marketing MIS, and Human resource MIS. A financial MIS provides financial information to all financial managers within and organization (Reynolds 401). ââ¬Å"A marketing MIS supports managerial activities in the areas of product development, distribution, pricing decisions, promotional effectiveness, and sales forecastingâ⬠(Reynolds 413). A human resource MIS, also called the personnel MIS, is concerned with activities related to employees of the organizationâ⬠(Reynolds 418). The annual salary for an IT professional after he or she receives his or her bachelorâ⬠s degree ranges from $35,000 to $45,000 depending on the company and his or her experience. Most IT professionals work in an industrial company rather than a government supervised company. According to Khawaja, ââ¬Å"Government owned companies are less challenging. â⬠Some IT professionals work in companies or organization such as IBM, Compaq, Intel, Microsoft, and Sun Microsystems. All of these companies have a good reputation in the IT market. If being an IT professional does not satisfy someone as a career such as being a network administrator, he or she can change the field of his or her profession. They can change their profession into a programmer, a system analyst, a data-base administrator or other fields that IT provides. Furthermore, he or she can work in the same environment even though they can change their profession into something else. That is Renadi 3 one of the advantages working as an IT expert. In conclusion, the development of information technology has transformed itself into a popular and a well paying job entering the new millennium. Possessing knowledge about computers and technology can be a big benefit. The advantage of that is because in the future, every stored or removed information involves the use of technology. As a matter of fact, the need of IT specialists is very essential to manage information properly ââ¬Å"so that everyone who needs information has fast, accurate access to it at the time it is needed and in the form in which it is most usefulâ⬠(Green 59). How to cite Information Technology Careers, Essay examples
Monday, April 27, 2020
Serial Killers Essays (1304 words) - Crime, John Wayne Gacy
Serial Killers Serial Killers and What They Are Behavior is sometimes defined as the response of an individual, group, or species to its environment. Parents, girlfriends, sisters, brothers, and peers can all affect a persons behavior. Not everybody necessarily will have the behavior of a serial killer. In this paper, I will attempt to show the difference between the psychopath and the psychotic. Explain how the environment, upbringing, and treatment of serial killers led them to become who they are today. Most serial killers can be placed in two categories, the psychopath and the psychotic. Psychotics are clearly insane and fail to perceive reality correctly. However, very few serial killers fall into this category. Most serial killers have a thought out scheme, or plan of going about things. They think things through, and evaluate what the situation could bring to them. This comes from a long line of abuse, intolerance, and dysfunction during their early childhood years. Many people may even go so far as to view certain serial killers as geniuses, in the respect that their actions are so well thought out so very carefully planned. These types of serial killers would fall, under the psychopath category. A psychopath, also known as a sociopath, does not suffer from a mental illness, where in their makeup of their DNA have nothing to do with the way they are. A psychopath, rather suffers from a severe brain flaw, or personality, resulting due to the way they were brought up, their envir onment, and the way they were treated by family, especially that of the parents, or brothers, and sisters. One thing to note about the psychopath is that, the majority of the time, they realize the crime they are committing is wrong. This does not concern them, however, as they feel their need to kill and punish is greater than any rule or law (www.serialkillers.net). Psychopaths are usually very smart, very deceiving, and very normal upon first glance. They look like everyone else and behave like everyone else when in the company of others. Deep into the depths of their mind, they are working up an elaborate plan on how to catch their prey tonight. They have a need to kill, and an elaborate scheme, to fit the pieces of the puzzle. Their need to kill comes from the way they were treated in the past. Some serial killers hold vengeful thoughts towards their parents, fathers in particular, who dismissed them from their lives or abused and harmed them when they were children. An example is, John Wayne Gacy, During Gacys late teens, he had some trouble with his father, although relations with his mother and sisters were very strong. John Wayne Gacy, Sr., was an abusive alcoholic who physically abused his wife and verbally assaulted his children. Although John Sr. was an unpleasant individual, young Gacy deeply loved his father and wanted desperately to gain his devotion and attention. However, his father would drink himself stupid and physically and verbally abuse young Gacy. He would call him a queer, and a mamas boy, and seemingly avoided his son at all costs. Unfortunately, Gacy was never able to get very close to his father before he died, something which he regretted his entire life. (www.crimelibrary.com) This type of behavior, presented to a child at a young age, is bound to stir up some troubled emotions. Gacy was to never get over his father calling his only son a queer. During a three year period, Gacy would go on to viciously torture, rape, and murder over 30 young boys, who would later be discovered buried under the floorboards of his home. Another notorious serial killer whose killings were based on major events that occurred to him during his adolescent years is the infamous Ted Bundy. Bundy grew up with a family of all women. He never knew his father, and his mother and sisters played a big role in his life. He was shy as friends recalled him being a loner in school. In college he met a young woman by the name of Stephanie Brooks, and he fell instantly in love. Stephanie became Teds first love, and she was the first woman Ted was ever involved with sexually.
Thursday, March 19, 2020
How To Choose The Right Career Beeing a Student
How To Choose The Right Career Beeing a Student Questions to Ask as You Decide Which Career Is Right for You Growing up, we face a really heart-rending issue, which can be formulated in one simple question how to choose the right career. While some people make a decision to start their career during study years, others go with the flow and take into consideration the job issue after graduation. The fact is that sooner or later but the moment of choosing a career in inevitable in each persons life. In case you feel irresolute what path to follow, there is a list of questions to ask as you decide which career is right for you: What brings you pleasure? This means that it is the time to look deep into your soul and define or discover your dreams, passions, and interests. What activities, books, movies, people make you feel happy or satisfied, what set of skills do you possess, what are the strong and weak points of your character, what would you like to achieve or what do you expect from yourself? It is not stupid to focus on your dreams and passions as even the most, at the first sight, the unattainable dream can come true if you know how to formulate it, divide it into smaller achievable real time-measured objectives. The problem of the career choice is the reason for our neglectful attitude to ourselves. It is much easier to find your labor of love if you know exactly who and what you are. What is your professional focus? The presence of motivation while completing certain tasks is crucial in a sense of personal and professional growth. Depending on whether you are more promotion or prevention oriented type of person, choose a career path that matches your ambitions. On the one side, both promotion and maintenance of your professional status do matter. However, try determining what you are more inclined to in order to choose the right direction, the field of job and be satisfied with your decision. For example, promotion-oriented employees are characterized as people, who have quick abstract thinking, work fast, measure the achieved goals by the number of rewards, though, are usually error-prone. Whereas, prevention-oriented employees are advocates of stability, security and often excel at an analytic way of thinking, keeping an eye on details, thorough planning, though, work slowly and find it difficult to get accustomed to the changes. What type of personality are you? is another question to ask as you decide which career is right for you. Why is it important? First of all, in order not to hurt your inner world or make you feel uncomfortable because of the unfavorable conditions of job and the working surrounding. Are you more an introvert or extrovert? Define whether such aspects as crowded offices, constant interaction with your colleagues and other people, tasks in a team make you feel embarrassed or uneven or vice versa you are attracted to such a busy working routine and cant stand quiet, isolated working environment. Does your lifestyle match your career choice? Before choosing a career compare your present lifestyle with the one you will have as soon as you will get hired by an employer. Does it meet your expectations or does it deprive you of private life, time for yourself and family? Do you have time to rest or there is no difference between working and non-working hours? Of course, it takes some time to get used to a new job position and at first, work may take more of your free time. However, make sure it doesnt occupy all your day and you dont turn into slave unless you feel O.K. with such a lifestyle. Decide where would you like to reside? The place you want to stay and live usually plays an important role while making job decisions and helps in actually conducting a career search. Have you been dreaming about rural or metropolitan lifestyle? Do you accept the probability of resettlement provided by the contract of your work or, probably, living in your hometown is the priority? As you see your attitude to the location of work belongs to the list of factors that should be taken into consideration while answering the question how to choose the right career. Remember that we are far away from the times when it was common to make a lifelong career choice. Nowadays, there are ample opportunities for both personal and career development, so your aim is to figure out what you want, weight all the pros and cons of the working conditions, detect your hidden talents and desires, set priorities and choose the right career path! To do this, try to understand your needs and preferences in order not to regret your choice.
Monday, March 2, 2020
Pasaporte Para Viajar a EEUU en Casos Doble CiudadanÃÂa
Pasaporte Para Viajar a EEUU en Casos Doble Ciudadanà a Frecuentemente, las personas con doble ciudadanà a se preguntan si pueden ingresar sin visa a Estados Unidos por turismo o negocios utilizando el pasaporte que es de un paà s incluido en el listado del Programa de Exencià ³n de Visas, aunque no residen habitualmente en dicho paà s. La respuesta es sà , aunque deben conocerse las excepciones y cundo pueden surgir los problemas.à Ventajas e inconvenientes de viajar sin visa a Estados Unidos Los ciudadanos de 38 paà ses, entre los que se encuentran Chile y Espaà ±a, pueden ingresar a los Estados Unidos sin visa. Si llegan por avià ³n de là nea regular o barco deben antes de volar una autorizacià ³n que se conoce como ESTA. Una ventaja evidente de viajar sin visa es que la ESTA es mucho ms econà ³mica. En el momento de escribir este articulo el costo de la ESTA es de $14 frente a $160 de la visa B1/B2, cuyo precio final puede ser incluso superior para algunos paà ses, en aplicacià ³n de acuerdos de reciprocidad. Otra ventaja econà ³mica es que en caso de negacià ³n, se recuperan $10 en el caso de la ESTA, por lo cual el coste total es de $4. Por el contrario, si no es aprobada la solicitud de la visa de turista o negocios o la combinada de ambas, el solicitante no recupera nada. En otras palabras, pierde los $160 dà ³lares. Otro de los atractivos de viajar sin visa es que se evita tener que acudir a la entrevista en persona al consulado o Embajada, lo cual ahorra sin duda tiempo y en muchos casos tambià ©n nervios. En cuanto al tiempo, en la actualidad este problema es incluso mayor porque son numerosos los consulados en los que se necesita acudir con anterioridad a la entrevista a un Centro de Apoyo al Solicitante por el asunto de los datos biomà ©tricos, es decir, huellas digitales y fotografà a. Pero cuando se compara viajar con visa o sin visa, tambià ©n hay inconvenientes para este à ºltimo caso. Como regla general, si se ingresa a Estados Unidos con visa de turista se recibe una autorizacià ³n de 180 dà as, es decir, 6 meses. Ese plazo es el ms comà ºn, aunque puede ser inferior si asà lo decide un oficial de migracià ³n. El plazo autorizado est reflejado en el documento que se conoce como I-94. Por el contrario, si se viaja con visa el tiempo mximo de estancia en Estados Unidos es de 90 dà as, ni uno ms. Otra gran diferencia es que si se ingresa con visa es posible solicitar una extensià ³n de la estancia y tambià ©n un cambio de visa, por ejemplo, de turista a estudiante. Sin embargo, si se ingresa a Estados Unidos sin visa no es posible alargar elà plazo de 90 de ninguna de las maneras. En otras palabras, la ley no contempla la peticià ³n de extensià ³n o de cambio a otra visa no inmigrante. Es imposible. Por lo tanto hay que salir del paà s antes de cumplir los 90 dà as de presencia.à Adems, es recomendable evitar juegos como salir a Mà ©xico, Bahamas o Canad y regresar con la idea de obtener asà otros 90 dà as. Lo cierto es que en estos casos se regresa no con un nuevo plazo, sino con los dà as que quedasen del anterior. Incluso hay que tener en cuenta que se est jugando con fuego en los casos de salida al paà s de origen o cuando se viaja a paà ses adyacentes como Mà ©xico y Canad y se fuerza al là mite el plazo de los 90 dà as antes de salir de tal manera que ya no hay dà as restantes en el primer plazo cuando se regresa y se quiere obtener un nuevo trimestre. Puede suceder que el oficial de migracià ³n considere que se est viviendo en Estados Unidos, sospeche que se est trabajando o estudiando sin visa, etc. lo cual llevarà a a que se prohà ba el ingreso al paà s e incluso acabar con el castigo de una expulsià ³n inmediata. à ¿Viajar con un pasaporte o con los dos? Esta es una pregunta muy comà ºn entre las personas con doble ciudadanà a que deciden ingresar a Estados Unidos sin visa. La respuesta no es à ºnica y se ilustra mejor con casos especificos. Por ejemplo, en el caso de un argentino que vive en Argentina pero que tiene tambià ©n pasaporte italiano deberà a viajar con sus dos pasaportes. Asà , saldrà a de Argentina con el de ese paà s pero mostrarà a ya allà el italiano para que le permitan embarcar. Al ingresar y tambià ©n al salir de Estados Unidos. Al llegar a Argentina, mostrarà a ese pasaporte para entrar a su paà s. Otro ejemplo distinto es el de, por ejemplo, un argentino que reside habitualmente en Italia y tiene tambià ©n pasaporte de ese paà s. En este caso, utilizarà a solamente el pasaporte italiano. Quà © problemas pueden surgir al llegar al control migratorio de los Estados Unidos En principio, los problemas potenciales son los mismos si se viajan con visa o sin visa. Ninguna de las dos situaciones garantiza el ingreso. Lo que importa es que la persona que quiere ingresar como turista tiene que ser considerada como elegible y admisible para ingresar a Estados Unidos. Si se considera que reà ºne tal cualidad, no hay problema. De hecho, son miles las personas con doble ciudadanà a que deciden viajar sin visa y nunca han tenido problemas. En otras palabras, el problema no es la visa o la no visa, sino si se cumplen los requisitos para ingresar o no. En este punto decir que hay noticias que apuntan a que se les ha negado el ingreso en repetidas ocasiones a dominicanos que viajan a Estados Unidos recià ©n adquieren la ciudadanà a de un paà s incluido en el listado de los Paà ses con Exencià ³n de Visado (VWP, por sus siglas en inglà ©s). No es que no puedan viajar, es que por la razà ³n que sea puede haber levantado sospechas de que su intencià ³n es quedarse en los Estados Unidos. Si se tiene duda, la opcià ³n es olvidarse de viajar sin visa y solicitar una B1/B2.à Finalmente decir en relacià ³n a este punto de los posibles problemas que pueden encontrarà los cubanos para embarcar sin visa en un vuelo hacia Estados Unidos. Lo cierto es que miles de cubanos embarcan e ingresan sin ningà ºn problema. Pero no es menos cierto que se les puede impedir incluso embarcar si se sospecha que su intencià ³n es quedarse en Estados Unidos y pedir que se les aplique la Ley de Ajuste Cubano una vez que estn allà . Excepciones a viajar sin visa en los casos de doble ciudadanà a En determinadas ocasiones no es posible que las personas con doble ciudadanà a decidan que prefieren viajar sin visa y deben solicitar la visa si es que quieren viajar como turistas a los Estados Unidos. Entre otras situaciones destacan las siguientes: Cuando previamente le han negado una visa, aunque la solicitaran con otro pasaporte. La visa se le negà ³ a la persona, no al pasaporte y las autoridades migratorias saben que se trata de la misma persona al cotejar las huellas digitales que se dieron al solicitar la visa con las que se toman en el punto de ingreso a Estados Unidos (puerto, aeropuerto o paso terrestre fronterizo). Otra situacià ³n que pide por solicitar la visa es cuando previamente una persona ha tenido una visa americana y à ©sta ha sido cancelada. Otro caso es cuando se ha visitado anteriormente Estados Unidos y el visitante se ha quedado ms tiempo del autorizado.à Finalmente, todos los casos en los que ha habido en el pasado situaciones problemticas, como violaciones migratorias, deportaciones, expulsiones inmediatas, etc. Otras situaciones de doble ciudadanà a o nacionalidad Estados Unidos, por regla general, no tiene ningà ºn problema con la doble ciudadanà a, tambià ©n conocida como doble nacionalidad. Esto es asà en el caso de extranjeros que pueden utilizar el pasaporte que deseen, como se ha explicado en este artà culo, pero tambià ©n en otros como para aplicar por visas limitadas a ciertos paà ses como es el caso de la visa de inversià ³n E-2. Asà ,por ejemplo, un venezolano no puede beneficiarse de esa visa pero si cuenta con otro pasaporte como puede ser el de Colombia, Espaà ±a, Portugal, etc, puede solicitarla. Pero tambià ©n es el caso de sus propios ciudadanos. Estados Unidos admite la doble nacionalidad y casi no impone là mites a esta situacià ³n. De interà ©s para turistas en Estados Unidos La mejor forma de evitar problemas migratorios, tanto si se ingresa con visa o con ESTA, es cumplir con la ley, por lo que se recomienda tomar este test para conocer aspectos fundamentales. El caso especial de Canad Como regla general, los ciudadanos de Canad no necesitan ni visa ni ESTA para ingresar a Estados Unidos como turistas y el permiso de estancia es por 6 meses.à Esto aplica a los canadienses que tambià ©n son ciudadanos de otro paà s, es decir, a los casos de doble ciudadanà a. Sin embargo, no aplica a los extranjeros que tienen residencia en Canad. Este es un artà culo informativo. No es asesorà a legal.
Saturday, February 15, 2020
Music Study Essay Example | Topics and Well Written Essays - 500 words
Music Study - Essay Example Recorded on a piano, roll the ââ¬Å"Maple Leaf Ragâ⬠was named after a short-lived Sedalia social club and ââ¬Å"he gave the genre its iconic masterpiece. It was also ragtimes biggest hit. The phenomenal success of the Maple Leaf Rag sparked a nationwide ragtime craze.â⬠(Levang) ââ¬Å"Three Dancesâ⬠by Susato, the Renaissance Flemish composer, instrumentalist and publisher, celebrates dance music. The three pieces include simple but artistic arrangement of dance music. ââ¬Å"Tielman Susato...established himself in Antwerp, c. 1529, as music copyist, flutist, and trumpeter, and later as publisher. In 1543, he produced the Premier Livre des chansons à quatre parties. . ., including eight chansons by himself.â⬠(Reese, 290) Thus, this paper makes a comparative analysis of the two celebrated musical pieces of different period and category. ââ¬Å"Maple Leaf Ragâ⬠(1916) by Joplin has been celebrated as a multi-strain ragtime and it is adorned with athletic bass lines and upbeat melodies. There are four parts in the piece and each of them has a recurring theme striding bass line with abundant seventh chords. The piece, which has a single movement or section, belongs to the genre piano piece with the instrumentation of piano and has a romantic genre piece style. ââ¬Å"The explosive popularity of the Maple Leaf Rag...was founded on fortuitous circumstance... It was in all ways an unlikely combination. And yet it happened... Joplin wasnââ¬â¢t the only composer of ragtime in the 1890s, or even the first one.... But Joplin was the decisive ragtime composer, the one whose musical imagination gave ragtime its finest expression.â⬠(Levang) The music combined march tempos, minstrel-show songs, and the ââ¬Ëragged" or syncopated rhythms. The syncopation of the rhythms is especially evident in the transition betwe en the first and second strain and it was impressively original at the time of its composition. The careful construction of the ragtime tune in the piece excels all
Sunday, February 2, 2020
Global and regional pricing Research Paper Example | Topics and Well Written Essays - 250 words
Global and regional pricing - Research Paper Example The rationale for charging different prices, based on the specific regions, is that a particular region may demand businesses to charge a lower price for their products, while another location may require higher pricing due to the quality or reputation of the product. A person travelling from Tampa to Miami using a personal car will always discover that the price of Gasoline varies depending on the distance from the main highway, with higher prices being charged close to the highway and lower prices far away from the highway. Similarly, retail stores in the same locality may charge lower prices, for same products on the store floor, in different regions as a way of increasing sales volume from stocks that are not moving, improve store traffic or compete directly with different stores and retail chains. Differential regional pricing is therefore dependent on the popularity of the product, the competitiveness of the product and demographic characteristics of the customers in the differ ent regions. Price discrimination entails charging different prices for the same product or a variation of the same product, in different countries. Microsoft Corporation has emerged as a monopoly in the development and sell of computer software and programs. The company offers several versions of the Microsoft office program, which are priced differently, based on the various categories of consumers, including businesses, academia and personal computer users. Through price discrimination, Microsoft separates its consumers and charges different prices with the goal of capturing customer surpluses and optimizing its profit margins. Microsoft has been accused of charging different prices to the different consumers of the same product. Popa (2012) observes that Microsoft, Apple and Adobe face risks of legal proceedings due to their
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