Evaluation of Reader-Based Writing within a company Essay

Evaluation of Reader-Based Writing within a company - Essay Example higher profit margins through an increase in sales volume. While goods are sold at cost to the customer, there are no apparent losses incurred by these stores. It has a Marketing Business Unit (MBU) located in Virginia to mange all military commissary stores throughout the world.   The MBU spearheads a marketing strategy that is identical to what is adopted by all major food retail chains – â€Å"the customer has many a store to step in while the store has one step to welcome all customers†. Organizational marketing literature is essentially the bye-product of a strategic faith in corporate culture that is unique to each organization. DeCA has adopted a marketing strategy that seeks to drive out competition with a `sledgehammer tactic in which contracted suppliers are straight jacketed into a procurement network that spans the entire globe. Backed by an administrative team of heavyweights in the industry, the writing within the organization for its own internal communication has been the subject of discussion among organizational communication strategists who have been intrigued at the often cyclostyled memorandum being replaced with a more objective content centric approach. As for its external communication strategy, it is determined by the type of competition that civilian retail chains present. There cannot be any doubt about its own mission statement â€Å"Deliver a premier commissary benefit to the armed services community that encourages an exciting shopping experience and satisfies patron demand for quality grocery and household products and delivers exceptional savings while enhancing quality of lifeâ⠂¬ , (DeCA website) because it implies â€Å"customer focused selling†, the self-same approach adopted by big retail chains throughout the world. DeCA has been managed more like a military establishment where the customer is subject to a process of